Matthew Cannington
Brand
Social
Content
CAMPAIGNS
ABOUT ME
Growth-oriented social, brand, and content marketing leader with over 15 years' experience delivering business impact for clients.
An expert at the intersection of marketing communications and technology, who leverages data and consumer behaviors to develop impactful creative content across organic, influencer, and paid social media.
OUR PURPOSE
Passion for Success
This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special service or product it offers. You can use this section to share the company's history or highlight a particular feature that sets it apart from competitors.
Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.
STRATEGIC
CREATIVE
ADAPTABLE
COLLABORATIVE
RESULTS-DRIVEN
TAILORED SOLUTIONS
+ Scaling social presence through audience engagement, content creation, and paid amplification strategies
+ Crafting and executing platform-specific strategies across Instagram, X, TikTok, Facebook, LinkedIn, and YouTube
+ Navigating brand reputation management with real-time social listening and engagement
+ Developing high-performing content frameworks to expedite creation and distribution of content
+ Managing large-scale content production across multiple channels
+ Mapping content to business goals
+ Developing brand positioning and identity strategies
+ Crafting full-funnel integrated marketing campaigns to attract, convert, and retain customers
+ Connecting upper funnel brand marketing to conversion metrics
+ Tracking trends and insights through social listening
+ Measuring audience sentiment and engagement impact
+ Implementing brand lift studies and ROAS analysis
+ Managing creator relationships from outreach to execution
+ Overseeing content approvals and compliance
